Social Media Analytics Market worth US$ 2.5 Billion 2020 registering a significant CAGR of 24.2% over the forecast period

 


Social media analytics combines monitoring, measurement, and analysis tools to uncover user sentiments, and identify key trends in the studied market. The deployment of social media analytics allows users to mine and decipher vast amount of data from various social media platforms, such as Facebook, Twitter, and Instagram, among others. It helps the companies to discover customer sentiment about brands, trends, customer concerns, and the efficacy of the organization’s marketing campaigns, as well as competitor intelligence. Social media analytics is a six step process which comprises of identification, extraction, cleaning, analyzing, visualization and interpretation.

The report "Global Social Media Analytics Market, By Mode of Deployment (On-Premise, and Cloud) By End-User Industry (Banking and Financial Services, IT and Telecommunication, Retail, Healthcare, Government Services, Media and Entertainment, Utilities, Transportation and Logistics, and Other End-User Industries), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2030”.

Key Highlights:

·         In October 2019, Cision acquired Unmetric, a social media management solution provider through its subsidiary Falcon.io. This acquisition would help Cision acquire a new customer base and help existing customers to better manage their social media listening and engagements

·         In January 2019, Talkwalker, announced that a majority stake in the company was acquired by Marlin Equity Partners, a global private equity firm. The acquisition allows the company to leverage Marlin's operational resources and expertise in nurturing technology businesses. It enables Talkwalker to scale its business, as it enters a new phase of development as the provider of analytics to the PR and marketing industry

·         In August 2018, Clarabridge Inc. announced its new role as an official solution provider for WhatsApp Business. Selected brands using CX Social, a dedicated social media management product from Clarabridge, can now extend their customer service by communicating with their consumers via WhatsApp messaging

Analyst View:

·         Increasing usage of social media

·         High rate of adoption in SMEs

·         Increase in cloud adoption

·         Technological advancement

Key Market Insights from the report:        

The market report has been segmented on the mode of deployment, end-user industry, and region.The global Social Media Analytics Market accounted for US$ 2.5 billion in 2020 and is estimated to be US$ 22.53 billion by 2030 and is anticipated to register a CAGR of 24.2%

·         By mode of deployment, the cloud deployment model emerged as the leader in the global social media analytics market with a revenue of USD 1.62 billion in 2018. This was because the cloud segment offers benefits, such as cost effectiveness and scalability, which are anticipated to be instrumental in propelling the growth of the overall market

·         By end-user industry, BFSI segment is expected to grow at a higher CAGR of around 26.2% during the forecast period due to the early adoption of social media analytics solutions to leverage consumer generate social media data

·         By region, North America is expected to account highest revenue share, owing to the increasing use of the big data technology, growing amount of data across verticals, and rising investments by companies in real-time analytics

To know the upcoming trends and insights prevalent in this market, click the link below:

https://www.prophecymarketinsights.com/market_insight/Global Social-Media-Analytics-Market-4160

Competitive Landscape:

The prominent player operating in the global Social Media Analytics market includes Oracle, Salesforce, IBM, SAS Institute, Adobe, Clarabridge, NetBase Solutions, Brandwatch, Talkwalker, Digimind.

The market provides detailed information regarding industrial base, productivity, strengths, manufacturers, and recent trends which will help companies enlarge the businesses and promote financial growth. Furthermore, the report exhibits dynamic factors including segments, sub-segments, regional marketplaces, competition, dominant key players, and market forecasts. In addition, the market includes recent collaborations, mergers, acquisitions, and partnerships along with regulatory framework across different regions impacting the market trajectory. Recent technological advances and innovations influencing the global market are included into the report.

About Prophecy Market Insights

Prophecy Market Insights is specialized market research, analytics, marketing/business strategy, and solutions that offers strategic and tactical support to clients for making well-informed business decisions and to identify and achieve high-value opportunities in the target business area. We also help our clients to address business challenges and provide the best possible solutions to overcome them and transform their business.

To know more

Contact Us:

Sales

Prophecy Market Insights

Email- sales@prophecymarketinsights.com

 

Comments

Post a Comment

Popular posts from this blog

Stock Music Market is estimated to be US$ 2.9 billion by 2032; Rise in Individual Content Creators to Fuel Market Growth

Image
  Music has become incredibly important as it elevates mood, helps in reducing stress, relieves symptoms of depression, and also helps in stimulating memories. Stock music is less expensive and has two types: royalty-free stock music, which is of lower costs and covers ongoing royalties and can be used on Facebook, YouTube videos, brand-sponsored content, and Instagram.  The growing adoption of digital technologies with newly launched music platforms has contributed to market growth. High demand for smartphones and the internet has enabled stock music to reach a global market or audience by making it easier to access music for content creators from different cultural backgrounds and regions, which is expected to fruitful the demand for  Stock Music Market  growth.  The report  “ Stock Music Market, By Type (Licensed Stock Music and Royalty-free Stock Music), By Application (Advertising, Gaming, Film Soundtracks, Television & Radio Broadcasts, and Others), By End-Users (Small &a
Read more

Human Machine Interface Market is estimated to be US$ 11.54 billion by 2030 and is anticipated to register a CAGR of 9.8%.

Image
  The report  " Human Machine Interface Market,   By Offering (Hardware (Basic HMI, Advanced PC-Based HMI, Advanced Panel-Based HMI) and Software (On-Premise HMI and Cloud-Based HMI), By Configuration Type (Stand-Alone HMI and Embedded HMI), By End User (Process Industries and Discrete Industries) and By Region (North America, Europe, Asia Pacific, Latin America, Middle East, and Africa)  - Global Forecast to 2029" .  The Human Machine Interface Market size is projected to grow from US$ 3.85 billion in 2018 to US$ 9.48 billion by 2028. The global human machine interface market is expected to register lucrative growth over the forecast period. This is attributed growing need for monitoring of production and responding to the changing demands through enhanced diagnostics is expected to drive the human machine interface market. Furthermore, development in wireless technology have open-up a new avenues for the human machine interface market. Moreover, the technologies li
Read more

Data Analytics Outsourcing Market is estimated to be US$ 19.35 billion by 2030 with a CAGR of 22.1% during the forecast period

Image
  Data Analytics Outsourcing Market accounted for US$ 2.6 billion in 2020 and is estimated to be US$ 19.35 billion by 2030 and is anticipated to register a CAGR of 22.1%  Data analytics outsourcing is a partnership model in which a corporation entrusts its data to a service provider in exchange for intelligent reporting. At the same time, the supplier handles infrastructure setup and support, as well as data management and analysis .   To arrive at a final conclusion, data is extracted and categorised in order to recognise and evaluate data trends. Data analytics outsourcing refers to the acquisition of data analytics services such as data science, data visualisation, data management, and statistical research in order to improve operational efficiency and meet high revenue goals. The report   "  Global Data Analytics Outsourcing Market, By Type (Business Analytics Outsourcing, CRM Analytics Outsourcing, Supply Chain Analytics Outsourcing, Risk Analytics Outsourcing, and Others),
Read more