Data Monetization Market is estimated to be US$ 15.84 billion by 2030 with a CAGR of 22.8 % during the forecast period
Data
Monetization Market accounted for
US$ 2.02 billion in 2020 and is estimated to be US$ 15.84 billion by 2030 and
is anticipated to register a CAGR of 15.84%. The practice of monetizing data assets in order
to produce measurable economic benefits from available data sources or
real-time streamed data is known as data monetization. Data
monetization helps to support data created by corporate activities, as well as
other elements such electronic devices and sensors that are part of the
internet of things. The information acquired is then used to derive
significant insights for determining economic worth or service exchange. By
investing in an analytics platform based on the requirements, data monetization
may assist enterprises in reducing data storage costs or increasing revenue.
The report " Global Data Monetization Market, By Method
(Direct Monetization and Indirect Monetization), By Industrial Vertical
(Finance, Retail, Telecommunication & IT Manufacturing, Healthcare, Energy
and Utilities, Government and Defense and Others), By Application (Sales &
Marketing, Supply Chain Management, Capital Asset Management and Remote
Equipment Monitoring) and By Region (North America, Europe, Asia Pacific, Latin
America, and Middle East &Africa) Trends, Analysis and Forecast till 2029’’
Key Highlights:
·
In August
2021, AnalyticsIQ, the leading predictive analytics innovator and marketing
data creator, today announced the launch of their new e-commerce store for
audience data. The store is built with Narrative’s new Data Shops offering,
which enables companies to effortlessly spin up a branded data shop that lets
data users easily find, purchase, and leverage a variety of proprietary data
assets via a familiar e-commerce experience.
Analyst View:
The worldwide data monetization industry is growing due to
rising data volumes and improved ability to acquire a diverse variety of data
kinds. Additionally, the growing use of external data sources,
combined with market competitors' focus on developing technologically improved
solutions, is likely to drive the worldwide data monetization market forward
over the forecast period. Furthermore, the worldwide data monetization
market is expected to develop due to widespread acceptance of data monetization
by mobile carriers and the BFSI industry, advancements in technology, and a
growing desire to find new revenue sources. However, rising worries about data
privacy and ownership, as well as a lack of awareness about the potential
benefits of data monetization, are impeding the market's expansion.
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Key Market Insights from the report:
The Global Data
Monetization Market accounted for US$ 2.02 billion in 2020 and is estimated to
be US$ 15.84 billion by 2030 and is anticipated to register a CAGR of
15.84%. The Global
Data Monetization Market is segmented based on the method, industrial vertical,
application and region.
·
By Method, the
Global Data Monetization Market is segmented into Direct Monetization and Indirect
Monetization.
·
By Industrial
Vertical, the market is segmented into Finance, Retail, Telecommunication &
IT Manufacturing, Healthcare, Energy and Utilities, Government and Defense and
Others.
·
By
Application, the market is segmented into Sales & Marketing, Supply Chain
Management, Capital Asset Management and Remote Equipment Monitoring.
·
By Region, the
Global Data Monetization Market is segmented into North America, Europe, Asia
Pacific, Latin America, and Middle East & Africa. North America
on the basis of region is expected to hold maximum share in the growth of the
global data monetization market.
Competitive Landscape:
The key players operating in the global Data Monetization
market include Cisco Systems
Inc., Google Inc., IBM Corporation, Accenture, Monetize Solutions, Inc., VIAVI
Solutions Inc., Adastra Corporation, CellOS Software Ltd, Infosys Limited and
Mahindra Com Viva.
The market provides detailed information regarding the
industrial base, productivity, strengths, manufacturers, and recent trends
which will help companies enlarge the businesses and promote financial growth.
Furthermore, the report exhibits dynamic factors including segments,
sub-segments, regional marketplaces, competition, dominant key players, and
market forecasts. In addition, the market includes recent collaborations,
mergers, acquisitions, and partnerships along with regulatory frameworks across
different regions impacting the market trajectory. Recent technological
advances and innovations influencing the global market are included in the
report.
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