In-Game Advertising Market is estimated to grow with a CAGR of 11.50% during the forecast period



In-Game Advertising Market size was valued at USD 1128.43 billion in 2020 and is expected to grow to USD 3356.42 billion in 2030 at a compound annual growth rate (CAGR) of 11.5%. In-game advertising uses standard IAB creatives to run advertising components in a real-time advertising campaign inside video games, comparable to any other digital channel. In-game advertising is gaining popularity in today's market. In-game advertising is a form of product promotion that takes place within video games. Advertisers can pay for their products to appear in digital games. It gives marketers the opportunity to have their brand or products promoted in digital games. Advertisement style and depiction varies by game, with in-game adverts appearing on posters and billboards in the virtual game environment in some 3D games. Ads will appear in the shape of a branded product in some 2D games.

The report " Global In-Game Advertising Market, By Type (Static Ads and Dynamic Ads), By Device (PC-Based Online Games, Mobile Games, and Connected Console Games), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2030’’                                 

Key Highlights:

  • In 2021, NextPlay Technologies, Inc., a digital business ecosystem for digital advertisers, consumers, video gamers, and travellers, has announced the launch of NextPlay X Soma Labs, a digital design and innovation lab focused on developing non-fungible tokens (NFTs), social games, and Metaverse virtual worlds for major brands, creators, and agencies.
  • In 2021, -Frameplay, the global leader in in-game advertising, and Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, announced the launch of a first-to-market impression to conversion attribution campaign for a leading powersports company in a mobile video game environment.

Analyst View:

The in-game advertising market is expected to be driven by many benefits such as lower advertising expenses, increased reach and return on investments, rapid integration, and easy setting of advertisements in social gaming. Furthermore, the deployment of various gaming payment mechanisms decreases fraud, which is expected to drive market demand throughout the projection period. The growing availability of free mobile games that monetize through in-game advertising is expected to drive industry growth. This service may produce additional money for game developers, which is likely to drive market expansion even further. In-game advertisements coupled with mobile games also offer location and tracking features, which can be used to present customers with location-specific advertisements, increasing their impact. The growing number of smartphone users in emerging nations like India and China, along with an increase in the number of active online game players, may present an opportunity for the in-game advertising sector to flourish.

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Key Market Insights from the report:

The Global In-Game Advertising Market size was valued at USD 1128.43 billion in 2020 and is expected to grow to USD 3356.42 billion in 2030 at a compound annual growth rate (CAGR) of 11.5%. The global in-game advertising market has been segmented on the basis of type, device, and region.

  • Based on Type, Global In-Game Advertising Market is segmented into Static Ads and Dynamic Ads.
  • Based on Device, Global In-Game Advertising Market is segmented into PC-Based Online Games, Mobile Games, and Connected Console Games. 
  • By Region, the Global In-Game Advertising Market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Competitive Landscape & their strategies of Global In-Game Advertising Market:

Key players contributing to the global in-game advertising market are Electronic Arts Inc., Media Spike Inc., RapidFire, Inc., Social Growth Technologies, Inc., Playwire Media Inc., Social Tokens Ltd., and Gamelin Advergames, Double Fusion, Engage Advertising, Giftgaming.

The market provides detailed information regarding the industrial base, productivity, strengths, manufacturers, and recent trends which will help companies enlarge the businesses and promote financial growth. Furthermore, the report exhibits dynamic factors including segments, sub-segments, regional marketplaces, competition, dominant key players, and market forecasts. In addition, the market includes recent collaborations, mergers, acquisitions, and partnerships along with regulatory frameworks across different regions impacting the market trajectory. Recent technological advances and innovations influencing the global market are included in the report.

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