TV Analytics market is estimated to be US$ 13084.7 million by 2030 with a CAGR of 19.80% during the forecast period

TV Analytics market accounted for US$ 2182.00 million in 2020 and is estimated to be US$ 13084.7 million by 2030 and is anticipated to register a CAGR of 19.80%. TV analytics is a single platform that collects data from many sources such as network apps, devices, and integrated third-party CDNs to tie viewer and network activity in real-time and over time. It enables broadcasters to have a better understanding of their audience and network, allowing them to increase return on content, meet consumer requests, and improve their TV delivery network. The increased use of analytics solutions has resulted from a growing requirement to manage this data and gain relevant insights into customer behaviour and advertising preferences. Furthermore, the use of TV analytics software ensures great accuracy in terms of audience engagement.

The report "Global TV Analytics Market, By Type (Cable TV, Satellite TV/ DTH, IPTV, and Over the Top (OTT)), By Application (Customer Lifetime Management, Content Development, Competitive Intelligence, and Campaign Management), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2030’’

Key Highlights:

  • In 2021, Ormax Media, a media consultancy firm, has announced the launch of Ormax Televate, a new audience analytics tool. Based on analytical data on criteria developed through Ormax Media's work in the Indian television market, the tool is aimed to assist TV channels in establishing a focused and consumer-centric strategy for viewership development. Ormax Televate now serves the urban Indian market, covering 157 channels across 36 genres in 36 languages. The tool is available in all major Indian languages for GEC, movies, news, kids, music, and infotainment.

Analyst View:

Over the projection period of 2021 to 2030, the increased desire to boost the return on investment from TV campaigns has had a direct impact on the growth of the television (TV) analytics market. The expansion of the television (TV) analytics market is further aided by increasing global digitization, which results in increased expenditure in digital advertisements by various industry verticals. The growing demand for creative solutions to maximise a company's television advertising investments and media spending, as well as increased corporate competitiveness, are all contributing to the market's growth.

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Key Market Insights from the report:

Global TV Analytics market accounted for US$ 2182.00 million in 2020 and is estimated to be US$ 13084.7 million by 2030 and is anticipated to register a CAGR of 19.80%. The global TV analytics market report segments the market on the basis of type, application, and region.

  • Based on Type, Global TV Analytics market is segmented into Cable TV, Satellite TV/ DTH, IPTV, and Over the Top (OTT).
  • Based on Application, Global TV Analytics market is segmented into Customer Lifetime Management, Content Development, Competitive Intelligence, and Campaign Management.
  • By Region, the Global TV Analytics market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Competitive Landscape & their strategies of Global TV Analytics Market:

The key players operating the Global TV Analytics market involves IBM, Google, The Nielsen Company, Zapr Media, Alphonso, TVSQUARED, Amobee, Clarivoy, Tvbeat and BLIX. Prominent players operating in the target market are focusing on strategic partnerships as well as the launching of the component to gain a competitive edge in the target market.

The market provides detailed information regarding the industrial base, productivity, strengths, manufacturers, and recent trends which will help companies enlarge the businesses and promote financial growth. Furthermore, the report exhibits dynamic factors including segments, sub-segments, regional marketplaces, competition, dominant key players, and market forecasts. In addition, the market includes recent collaborations, mergers, acquisitions, and partnerships along with regulatory frameworks across different regions impacting the market trajectory. Recent technological advances and innovations influencing the global market are included in the report.

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