Information & Technology

The global blockchain technology market size was valued at USD 3.5 billion in 2020 and expected to expand to USD 20.98 billion at a compound annual growth rate (CAGR) of 19.8%. In the field of information technology, blockchain has emerged as a very promising technology. It's an open, immutable, distributed public ledger that can be accessed by several parties involved in the transaction and serves as a central repository for all transactions between them. One of the primary factors driving market expansion is the growing popularity of bitcoin around the world. Blockchain technology is currently being used by commercial and central banks all over the world to process payments and issue digital currencies. In comparison to previous systems, the technology allows for less expensive and speedier cross-border payments. The report   " Global Blockchain Market, By Application (Payments, Clearing and settlement, Digital identity, and Documentation), By End-User (Banking Sector, Insur...

The report  " Global Digital Advertising Market,  By Format (Social Media, Search Engine, and Video), Platform (Mobile, Desktop, and Laptop), End-User (Automotive, Telecom, BFSI, Healthcare, and Retail),  and  By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2030 "  Global Digital Advertising market  is projected to grow from US$ 251.4 billion in 2018 with a CAGR of 17.30%. Key Highlights : In December 2019, Amazon Retail India Pvt. Ltd. (ARIPL), currently working with the farmers by which company created cold chain hub to supply fresh produce to sell online by using Amazon Pantry and Amazon Fresh. In 2017, at Organic Millets, the 2 memoranda of understanding (MOU's) were signed between the farmer's federation and the supermarket grocery supplies Pvt. Ltd. (Big Basket). Key Market Insights from the report:         The global Digital Adver...

Television advertising is one of the most popular advertising formats and has shown to be an efficient marketing tool. Several companies utilize television advertising to broadcast a message that often promotes a product, brand, or service. TV advertising has been a favored vehicle among all advertisers due to the large number of people who watch televised material around the world. During large broadcast events such as the World Cup, television advertising is at its pinnacle. It is primarily used to persuade viewers to make purchases. TV commercials are similarly reliant on local and national time slots, with many of the commercials geared at selling products and services.   The growth of the global TV viewership has had a direct impact on the growth of the TV advertising market over the years. The creation of an ad that meets broadcast requirements and the placement of the advertisement on television during selected time slots to reach the desired customers are the two key respon...