Media Planning Software Market is estimated to be US$1.6 Billion by 2030 with a CAGR of 10.8% during the forecast period
Media Planning Software Market accounted for US$ 645.1 million in 2021 and is estimated to be US$ 1,601.0 million by 2030 and is anticipated to register a CAGR of 10.8%. Media planning software is used by enterprise level brands running multiple marketing campaigns, which include both online and offline channels. Increasing penetration of mobile phone over all the globe along with internet services is supporting the brands and key players to promote their services and products through digital media. Media Planning Software helps to aggregate all the channel on single platform, which helps to work smarter and more efficiently. Companies are adopting this software to attract target audiences by presenting product or service in an attractive fashion. Further the data provide by the media planning software can also help to derive analysis of consumers, which could help the company to build a proper strategy. The report "Global Media Planning Software Market, By Type (Web-based and Cl